Sunday, September 27, 2009

Simplicity: a value dimension

Da Vinci, 500 years ago said,
"Simplicity is the ultimate sophistication."

Simplicity is one of twelve value dimensions.

Who says value can't sell t-shirts. Buy t-shirt at link above ($18). Is the t-shirt good value? Did the price change your attitude? Stronger/weaker, positive/negative?

Attitude has two dimensions - strong/weak, positive/negative. New information creates a value assessment which shifts attitude. Attitude also endures, until new relevant information comes along.


Anonymous said...

Einstein: "Make everything as simple as possible, but no simpler." Greene, B. 2004 The Fabric of the Cosmos, p.45.

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