Da Vinci, 500 years ago said,
"Simplicity is the ultimate sophistication."
Simplicity is one of twelve value dimensions.
Who says value can't sell t-shirts. Buy t-shirt at link above ($18). Is the t-shirt good value? Did the price change your attitude? Stronger/weaker, positive/negative?
Attitude has two dimensions - strong/weak, positive/negative. New information creates a value assessment which shifts attitude. Attitude also endures, until new relevant information comes along.
2 comments:
Einstein: "Make everything as simple as possible, but no simpler." Greene, B. 2004 The Fabric of the Cosmos, p.45.
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