Sunday, September 27, 2009
Simplicity: a value dimension
Da Vinci, 500 years ago said,
"Simplicity is the ultimate sophistication."
Simplicity is one of twelve value dimensions.
Who says value can't sell t-shirts. Buy t-shirt at link above ($18). Is the t-shirt good value? Did the price change your attitude? Stronger/weaker, positive/negative?
Attitude has two dimensions - strong/weak, positive/negative. New information creates a value assessment which shifts attitude. Attitude also endures, until new relevant information comes along.