Tuesday, September 15, 2009
Apple: 'great' 'amazing' - but variety spices life
Some commentators of the latest Apple iPod presentation noted too much repetition of their strongly positive value language:
- easy, great, amazing, incredible.
But one clever character edited their video and left just these adjectives in. Pretty entertaining.
Amazing is one thing, but we value variety (newness) as well as amazing.
Apple will likely have to rescript their presentations now, or become the butt of this joke.