Sunday, November 26, 2006

First industry Value Management document - released for comment


WineShop short review of Value Management for industry comment released today.

Thank you WineShop (not their real name) for assisting with your comments.

This is the commencement of the value conversation about Value Management.

Can these ideas be helpful to industry?

I look forward to your comments.

Thursday, November 23, 2006

Value Management not possible??? - bring on the impossible

From my supervisor..... (email 22/11)

"That research question is getting sharper but I'm not sure if value management is really a good description. It is pushing it up hill for business to think it can manage the value constructions of individuals in markets (it is probably not a good idea even if it were possible). "

"Your RQ (research question) is about 'understanding' it. It is really about understanding and factoring in modes consumer evaluation in the innovation process."

There is definitely some possiblity that VALUE MANAGEMENT is completely impractical ie TOO EXPENSIVE.

Indeed there is some academic writing on this fact...

A very interesting book, called The Support Economy, by Harvard Management Professor (Retired), Shosanna Zuboff, and her husband, former Volvo Europe CEO, James Maxmin.
Subtitled - why corporations are failing individuals and the next episode of capitalism

They argue that there is an inherent disconnect between corporations, who are driven by a profit maximising motive to produce, lowest cost identical products, while customers want highly tailored, (value maximising??) unique products and services.

This inherent disconnect they argue is impossible to overcome, and they predict the answer is a new type of delivery structure, they call a federation - a network of professionals providing highly tailored and personal services, paid by a kind of donation system, where the service recipient decides what the service will cost - almost like a gratuity, but quite like the donate button on websites like where you can get free software, then donate if you want.

You can see the website for the book at

Food for thought...


Question for readers - Is value management possible? practical? Please comment, and I shall be asking the case study companies this particularly.

ps It is a brilliant spring day in Melbourne, bright, sunny, 26*C. Perfect.

Wednesday, November 22, 2006

Anonymous comments = ON : building bridges


Have now turned on anonymous comments, which don't require a login.

For your ease and convenience.
However, it would be useful to me to know a little about who is commenting.


ps the bridge represents crossing over between the author and the reader, the innovator and the consumer, the seller and the buyer...

Adding a comment - let's get our heads together

This site requires you to have a username / password to add a comment.

I want to save you time (add value), so will create a guest account.

Password: guest99

My aim is to make it easy for you - the essence of value management.
Maybe these ideas are just a reflection of my own style, or personality. Hmmm....


Cloudy in Melbourne today 19*C, quite still, and when the sun peaks through, very hot (about 30*C).

Let's put our heads together, like I'm doing here with my nephew, Robbie, who is at the Gold Coast. He has just turned six earlier this month.

Tuesday, November 21, 2006

Value Management - Welcome

Hello and Welcome,

This is the first post to the Value Management Blog. This is a shared space, where the ideas I am developing for my thesis on innovation, understanding consumers, can be discussed, especially with the case study businesses, who will assist me in checking the practicality of my ideas.


I look forward to getting my thoughts down, and reading your feedback.

My thesis home page is (now offline rf 04.08)

My Thesis title is "Understanding 3G Consumer Value: The Australian Opportunity."

My Research Question is : how do consumers understand the value in a new technology?

My tentative theory is that VALUE explains why people buy new technology, and how they respond to business innovations.

The response of business, based on this idea is called VALUE Management. And here is where I will outline my ideas, and provide a space for your feedback.
Thanks and regards
Richard Ferrers

The spring weather is sunny, bright, and warm today. About 25*C glorious degrees.