Wednesday, February 25, 2009

Fast Company 2009 Top 50 Most Innovative

Fast Company name Team Obama as the most innovative company in its 2009 list, beating out last years winner, Google #1, and Apple #2.

Team Obama is a value management case study - listen, respond, engage with your customers to deliver value to them. In return, they delivered their votes.

Team Obama is not a corporation, but an organisation, and value delivery does not need to be necessarily about profit, but it is all about delivering value. For Obama, this probably means - hope, the new, fresh thinking and approach. An ongoing example is the community consultation (see image top right) at, and the transition website at, and initiaitive like" Join the Discussion" - see here. See more on this in the NESTA Measuring Innovation Blog post.

Fast Company list is online here - here.