Sunday, February 24, 2013

Microsoft: looking internally for value...

Microsoft Dynamics is sponsoring an Economist Debate on intra-firm innovation.... (Do most businesses adapt too slowly to change?) They say in their marketing pitch:

At the heart of every business are the people who make things happen. People garner insight from business applications to drive decisions that advance the organisation. People manage relationships internally and externally to drive relevant actions forward. The most successful businesses are powered by individuals who are contributing fully, able to make a difference and committed to their company's success. Microsoft can help individuals—and organisations—realise their full potential and make a significant impact by offering an end-to-end business solution that is flexible and easy to use.

This focus internally on employees suffers from a balancing lack of focus on customers/consumers, their needs, finding what they are and servicing them ie customer value and value management...

Microsoft seems to see employees and their relationship with their firms as their core business, but not enabling a better link with their customers.... Even though their system is part CRM (customer relationship management)...  go figure....

Microsoft Dynamics is a flexible, powerful business solution for customer relationship management (CRM) and enterprise resource planning (ERP) that enables you to be agile and progressive in a constantly changing world.


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