Thursday, February 16, 2017

What do consumers value in smartphones?

As part of the Little Book of Value (#LBOV), I am writing a number of case studies, including:

- Value of smartphones - see draft case here
- Value of NBN; national infrastructure
- Value of new products (denting the universe); Apple and iPhone

The #LBOV is a collaborative writing project at Github, but the pics need to be on a URL, so I will post the pics here for linking from Github. Please add you Value stories as a link to this post, or other #LBOV posts on this blog.

Here are the images of what consumers valued in their smartphones. All images CC-BY.
Please also refer to my Phd at Ferrers (2013), full reference at: http://dx.doi.org/10.6084/m9.figshare.680002.



Fig 1. What do consumers value in smartphones? A small sample.


Fig 2. Count of value elements by consumer - the PhD sample.


Fig 3. Comparing value dimensions across consumers - the PhD sample


Fig 4. Theoretical saturation - Value Concepts - the PhD sample


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