Saturday, October 15, 2011

Where does value fit in innovation?

Figure 1 shows the black box of value in the context of innovation theory. Value sits between the innovators creation of an innovation, and the process of diffusion of innovation. I argue consumer value acts as a hurdle to diffusion (see Section 6.3, Proposition 1).

Proposition 1. Value drives consumer action. Consumers adopt new technology when they see value.


Figure 1: What is consumer value? This thesis opens the black box of consumer value.

4 comments:

Richard Ferrers said...

I can't find a place for this in the thesis. Too early, and the model looks like I will do a statistical analysis. With the main model, it distracts from the findings. Too late, and then there is not enough discussion.

Perhaps this is for the presentations of the thesis. With scope for explanation.

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