Wednesday, June 22, 2011
Strategyn gets value
See recent presentation from Strategyn's Tony Ulwick, as cited in Christensen's The Innovator's Solution. For Value Consulting on these issues, contact me at www.thejoie.com.
- not listening to the voice of the customer
- customers have 50 to 150 needs per task they are performing. I call these value elements.
- his approach increases new product development success from 17% to 86%. Sign up here to see the research.
See his slides from his recent April webcast below. See his blog post here.