See recent presentation from Strategyn's Tony Ulwick, as cited in Christensen's The Innovator's Solution. For Value Consulting on these issues, contact me at www.thejoie.com.
Ulwick suggests:
- not listening to the voice of the customer
- customers have 50 to 150 needs per task they are performing. I call these value elements.
- his approach increases new product development success from 17% to 86%. Sign up here to see the research.
See his slides from his recent April webcast below. See his blog post here.
Silence the Voice of the Customer (VOC)
View more presentations from Strategyn.
