Sunday, August 30, 2009

BrandIndex


BrandIndex tracks 1,100 consumer brands over 32 sectors on a 7 point profile - ("Buzz", General Impression, Quality, Recommend, Satisfaction, Corporate Reputation & Value). About 2,000 British adults are interviewed daily. They say "BrandIndex takes high-quality, high-relevance data and puts it straight into the hands of decision-makers, so the reporting tool has been designed to suit the style of decision-makers: it’s clear, it’s easy and it’s instant. "

This is close to Value Management, but more like Image Management.

Their best brand booklet from 2007 (UK) is available here.

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