My experiences in the innovation sector; challenges, advantages (CC-BY)

It's innovation week in Melbourne next week, and this is my blogpost contributing to that event. So here are a few reflections on my time involved with Innovation.


 Reflections
First, I'll paint a little context about me. I work for ANDS[1], a Federally funded innovation project, to invest in the research data infrastructure of the 21st Century. ANDS encourages researchers to better manage and share research data, and universities to manage research data as an asset. I wrote my Innovation PhD at UQ Business School about understanding innovation in a complex dynamic environment, looking at how and why consumers switched to smartphones[2]. See more of my work and career at LinkedIn[3].

Challenges
Innovation is not simple and easy, involves seeking answers to hard questions, and working towards building a better world. This takes time and effort, and sometimes slow progress. My work relates to industry, research, policy and data and linking all together in a continuing dialogue.

My industry work at ANDS is about helping Universities to transition to managing research data as an asset. This involves training, discussions, and community events. Such events are where people get supported with knowledge delivery, skills building and gently building the business case for ANDS work. We see ANDS work as an innovation that creates value for Universities, researchers and the nation. As a value specialist, I am always pushing for a deeper understanding of what value means for ANDS and those we engage with. This work supports ANDS goal of "more valuable data for Australian research".

About 10% of my time, is spent on research where I focus on questions like: how to measure innovation and value creation? How to manage innovation and value creation? This is tricky since value is much more than tangible assets, and finding ways to measure the intangibles is challenging. See my work on dimensions of value[4]. I found 12 dimensions, such as time, simplicity, need and reliability. This work also involves talking to industry, and other innovation academics (for example, Prof Paul Jensen, Unimelb, Prof Jason Potts, RMIT, A/Prof Tim Kastelle, UQ Business School). I am also working to encourage an ongoing forum, like the ANDS Communities events, to bring Industry, Academics and Government into a regular discussion. I call such a forum, the VCIPP[5] (Victorian Council for Innovation and Public Policy), to explore positive steps in Victoria to better understand, manage and exploit innovations. This is similar to the Victorian Labor policy[6] for Innovation.

Lastly, I am very interested in helping Innovation policy people think about innovation as a complex, dynamic system. Thinking about innovation this way means you need complex concepts like value creation to help understand that type of innovation. Trying to expose where value is created leads me to work creating public datasets that researchers can mine for such information. I see the ATO (Australian Tax Office) as a key data curator of relevant data. Data such as revenue and profit data by industry, location and for both companies and individuals are important proxies for innovation. The company data is public[7] and shows 12 years of Australia's growth over 250 industries. I am working with the ATO to get access to individual data, hopefully by postcode, but more likely by region, where I can show growing and shrinking industries by location as a proxy for innovation.


Advantages

Innovation is a difficult but important topic to understand. Many resources are available to draw on, such as Government policy reports[8][9], Consulting reports[10], as well as academic literature [11], and podcasts discussing innovative industries[12][13]. Navigating this mass of information, I use my Twitter feed to collect and record these useful data sources. This material is endlessly interesting but making sense of it is time-consuming. The world seems to be changing so fast, that our personal area of deep understanding seems to shrink year by year. Yet I am positive about how much difference motivated and interested people can make working together.

I look forward to Innovation Week as an opportunity to have many interesting conversations with many interesting people, to help make Victoria and Australia a better place, through learning, working and engaging around innovation.


For more, you can see my blog[14] which links to my academic writing, see me tweet innovation references on interest (@valueMgmt), or mail me at richard.ferrers@ands.org.au.

1. ANDS (Australian National Data Service) online at: http://www.ands.org.au
2. Ferrers, R. (2013) A consumer 'value' theory of innovation: a grounded theory approach. Online at: figshare. PhD thesis.http://dx.doi.org/10.6084/m9.figshare.680002
3. Ferrers, R. (2015). Online CV at: http://au.linkedin.com/pub/richard-ferrers/27/b1/603
4. Ferrers, R. (2014). What Consumers Value: Learning from Ten Years of Smartphones. Viewed online at: http://ssrn.com/abstract=2512068
5. Ferrers, R. (2015). VCIPP: a proposal for an ongoing engagement around innovation; Victorian Government, Industry and Academia. Online at: http://dx.doi.org/10.6084/m9.figshare.1613328
6. Andrews, D. (2014). Labor's Plan for Innovation. Online at: http://www.danielandrews.com.au/wp-content/uploads/2014/11/Labor’s-Plan-for-Innovation.pdf
7. Ferrers, R., ATO (2014). Australian Company Results by Fine Industry 2000-2012 per Tax Office. http://dx.doi.org/10.6084/m9.figshare.1254213
8. US OSTP (Office of Science and Technology Policy). Online at: https://www.whitehouse.gov/administration/eop/ostp
9. NESTA. Online at: http://www.nesta.org.uk
10. McKinsey & Co (2013). The Eight Essentials of Innovation Peformance. Online at: http://www.mckinsey.com/insights/innovation/the_eight_essentials_of_innovation
11. Research Policy. Online at: http://www.journals.elsevier.com/research-policy/
12. Asymco Critical Path Podcast. Online at: http://5by5.tv/criticalpath
13. Daring Fireball Podcast. Online at: http://daringfireball.net/thetalkshow/
14. Ferrers, R. (2015). Value Management: Innovation 2.0; http://valman.blogspot.com

Movie Value in an era of Piracy

Background: A close friend is a screenwriter with a feature film before Screen Australia. If the Screen Australia Board signs off in April, the movie will go into pre-production immediately to shoot in six months for an Easter release in 2016. They have funding from a major film corporation. The producer has given the writers a share of the producer's profit (a few per cent).
Update: The film is in post-production, with a release date in later 2016.

The film is a romantic comedy ensemble party movie.

The Problem: How does the film make money in a era of easy film piracy? [1] So I wrote a little analysis document thinking through some of the issues. Where I ended up was in thinking of the viewers as a community rather than purchasers. If there are lots of viewers who don't pay for the film, how can the film producers engage with those viewers and bring them into the community?

Recently I found on wikipedia, entries for social television and second screen. This is about community engagement around media events. Twitter for instance is crazy around live events, like the football World Cup, the SuperBowl, and shows like American Idol. But this event is a live event viewed once. A movie is a non-live event viewed by many people at different times. How can we bring the two types together? Social community media around many people watching an event all at different times.

The Solution: I foresee an app where viewers (including of pirate copies) can participate in a community, sharing messages (and audio), synchronised with the media event. This app will simulate the experience of being in a movie theatre, through text and audio, of watching a film in a group, in a crowd, in a theatre. I see three functions, synchronised to the film:
- add a text or audio comment (a few seconds), one word, or a few words
- link to buy/rent the film, and provide a message when the film is available at a viewer requested price (price discovery), to take advantage of the positive mood following viewing a film, to legally own the film
- share a review at the end of the film (text or audio); as the credits start to roll (a longer 30 second sound bite).

In practice: How to share the comments?
I see the text comments could form a subtitle track that flashes up on the screen. Subtitles could be the one word comment, which flash up very quickly, or the longer few word comments.
Subtitles could contain very many comments, so there should be a way to limit the number of comments, by location, by friends, by people following, by recommendation.

I see the audio track reproducing the social experience of seeing a movie in the cinema, with ooohs and ahhs and oh nos.... alongside the soundtrack of the film. The volume of these audio comments could fade in volume based on distance from the viewer (friends, location, recommendations).

Exploiting this idea
I see two ways to commercialise this idea. I pitched this idea to my wife who suggested taking it to the funding film corporation as an example of functions to include in an app for her film. The other option is to take it to a business which looks at many films and make it available as a function within their app, eg Gyde or IMDB.

Update: I pitched the idea to a major film studio, who said "we don't want to invest / assist in any product that improves the experience of consumers, who pirate [our] films".
Update 2: I pitched the idea to a VC, Angel Investor at the ALP Conference, and his response was #disruptive ideas are unlikely to get support from mainstream industry players, and are better exploited as a startup opportunity.
Update 3: I pitched the idea to the Launch Hackathon conference in San Francisco, Feb 2016. This blog post which has been private since Feb 2015, is now public to allow the Hackathon committee to scrutinise the project. This blogpost is the one pager I recommend to entrepreneurs to express their core business concept.

The contents of this blogpost are Commercial in Confidence, and in exchange for reading them confer rights of any exploitation of this idea, to a 10% ownership interest of such exploitation by this author.

Note
[1] (Some) Films are still making a lot of money and having many piracy downloads eg Captain America $714M sales | 0.7M pirate downloads, 22 Jump Street ($331M, 650k downloads), Guardians of the Galaxy ($333M, 1.35M pirate downloads). These films are aimed at a similar audience as the film before Screen Australia ($5M), compared to the $50 - $170M for the above Hollywood films. Piracy download data take from YIFY (yts.re), and Box Office data from boxofficemojo.com.

PhD in the Open... listing all my posts, views, comments, dates...

This is the 99th blog post here: and @notconfusing asked a good question:::

By Auregann (Own work) [CC-BY-SA-3.0  via Wikimedia Commons

@notconfusing -      Should I Do My PhD In The Open?

Some thoughts:
- my blog has attracted 25,000 views (Nov '14; 37k Oct '15; 50k May '16) since I started in 2007... [though there was an even pre-blog webpage here, now at archive.org], but the blog lets me count views...
- Stuff which didn't fit in my thesis had a home. When I went wow(!), I could put that information somewhere, honour it then not have to think about it again

eg Using the Fortune 500 as an indicator of innovation

- my supervisor said "writing is a way of thinking" so I had somewhere I could think out loud, on the blog. I could open up for comment and get feedback.
- my blog has attracted 200 comments.

See also my Twitter: @valuemgmt , LinkedIn: here , ImpactStory: here.

The posts below are mainly outputs. For methodology stuff, go to the pre-blog web archive here.
Now @notconfusing has asked me to list out the blog posts, so here they are:

1. Title:PhD in the Open... Au:Dr Richard Ferrers 0Comment count 0View count Date:2:59:00 PM {ie today}
2. Title:Visualising Discourse: The Discourse of 3G mobile in 3D Dr Richard Ferrers 0Comment count 0View count 2:52:00 PM {ie today}
3. Title:Define: value - What is value? Dr Richard Ferrers 0Comment count 8View count 10/8/14 
4. Title:What consumers value: lessons from ten years of smartphones (Draft for Comment) Dr Richard Ferrers 4Comment count 94View count 4/22/14 
5. Title:The ABCDE of Value Meanings; 12 value dimensions in smartphones Dr Richard Ferrers 0Comment count 59View count 3/6/14 
6. Title:Measuring innovation: tracing progress in Fortune 500 Dr Richard Ferrers 6Comment count 267View count 11/20/13 
7. Title:First postdoc papers on Value; which to tackle first... Dr Richard Ferrers 7Comment count 138View count 8/1/13 
8. Title:Understanding the changing needs of customers: Akoladeanalytics, measuring, Needs, practice, presentation, theory, value Dr Richard Ferrers 25Comment count 527View count 5/24/13 
9. Title:Measuring Innovation: National Value Management Dr Richard Ferrers 10Comment count 114View count 5/1/13 
10. Title:Beyond a linear model of innovation Dr Richard Ferrers 3Comment count 106View count 4/22/13 
11. Title:Set my thesis free... CC-BY... download the pdf... Dr Richard Ferrers 6Comment count 123View count 4/14/13 
12. Title:This blog in a picture: Wordlesimplify, visualize, Wordle Dr Richard Ferrers 7Comment count 179View count 2/28/13 
13. Title:Microsoft: looking internally for value...adapt, Economist, employees, Microsoft Dr Richard Ferrers 1Comment count 50View count 2/24/13 
14. Title:Most read postsmeasure, simplify, Summarise Dr Richard Ferrers 0Comment count 25View count 2/14/13 
15. Title:My thesis 'tis done... the end of the beginning... Dr Richard Ferrers 40Comment count 3113View count 2/14/13 
16. Title:Real-time value management: tools to support hackfestcomment, community, crowd, hackfest, live, management, social, Time, tweet Dr Richard Ferrers 0Comment count 16View count 2/6/13 
17. Title:A thesis in 100 wordssimplify, Summarise Dr Richard Ferrers 1Comment count 37View count 2/6/13 
18. Title:Innovating Innovation@mixprize.org: Judging begins Dr Richard Ferrers 3Comment count 125View count 1/10/13 
19. Title:Value Management in action: NBN Co. talking to Whirlpool Dr Richard Ferrers 5Comment count 97View count 12/13/12 
20. Title:Innovating Innovation Challengechallenge, Hamel, HBR, leadership, prize Dr Richard Ferrers 0Comment count 22View count 12/9/12 
21. Title:Matisse embraces simplicityaesthetic, Apple, Art, Economist, emotional, Matisse, Simplicity, YouTube Dr Richard Ferrers 2Comment count 41View count 12/3/12 
22. Title:Aust. National Research Investment Plan embraces well-being Dr Richard Ferrers 1Comment count 28View count 12/3/12 
23. Title:Microsoft does Scholar.... Visualising Literature... Dr Richard Ferrers 0Comment count 30View count 11/22/12 
24. Title:How to write a PhD? Great PhD resources Dr Richard Ferrers 1Comment count 41View count 11/22/12 
25.  Title:Apple talks Value on Q4 Earnings call Dr Richard Ferrers 1Comment count 34View count 10/25/12 
26. Title:Higher Education facing value shift / disruption from online teachingdisruption, value add, value shift Dr Richard Ferrers 6Comment count 34View count 6/26/12 
27. Title:Unlocking Value; Macro value shiftbaby, value shift Dr Richard Ferrers 4Comment count 77View count 1/4/12 
28. Title:I submitted my PhD on 01.12.11: Now to family....informal Dr Richard Ferrers 1Comment count 25View count 12/20/11 
29. Title:Where does value fit in innovation? Dr Richard Ferrers 1Comment count 70View count 10/15/11 
30. Title:Complex Value Model Dr Richard Ferrers 0Comment count 47View count 9/18/11 
31. Title:Defining Value Dr Richard Ferrers 0Comment count 44View count 8/26/11 
32. Title:Strategyn gets value Dr Richard Ferrers 2Comment count 54View count 6/22/11 
33. Title:Who is doing Value Management? Dr Richard Ferrers 1Comment count 65View count 5/26/11 
34.  Title:Final Thesis Review presentationsconference, mediafire, PDF, references, versions Dr Richard Ferrers 4Comment count 562View count 5/17/11 
35.  Title:Value as a resolution of forces Dr Richard Ferrers 0Comment count 1218View count 5/15/11 
36. Title:Defining Value Meanings Dr Richard Ferrers 5Comment count 69View count 2/21/11 
37. Title:What is Richard Ferrers up to?!  Richard Mooney 3Comment count 78View count 2/11/11 
38. Title:Measuring Innovation in the Fortune 500 Dr Richard Ferrers 0Comment count 166View count 2/8/11 
39. Title:Thesis at a glance: Wordle.net Dr Richard Ferrers 0Comment count 98View count 1/30/11 
40. Title:NBN Value Management Dr Richard Ferrers 1Comment count 526View count 1/13/11 
41. Title:Is Cisco UMI (you-me) the NBN killer app? Dr Richard Ferrers 0Comment count 74View count 12/10/10 
42. Title:NBN Sensitivity Analysis: Cost Benefit Part II Dr Richard Ferrers 1Comment count 63View count 11/18/10 
43. Title:Value Management for Government Dr Richard Ferrers 0Comment count 49View count 11/9/10 
44. Title:What's important (and brief) in a (consumer) value model of innovation? Dr Richard Ferrers 0Comment count 50View count 10/17/10 
45. Title:If the NBN is the solution, what is the problem? Dr Richard Ferrers 1Comment count 73View count 10/14/10 
46. Title:What's important: in a (consumer) value theory of innovation Dr Richard Ferrers 8Comment count 1252View count 10/10/10 
47. Title:Updated NBN Pricing: iiNet breaks $1/Gb barrier Dr Richard Ferrers 2Comment count 344View count 10/5/10 
48. Title:The Overview Model: towards a (consumer) value theory of innovation Dr Richard Ferrers 18Comment count 545View count 9/30/10 
49. Title:How to sell the sizzle of the NBN? Dr Richard Ferrers 0Comment count 134View count 9/6/10 
50.  Title:Ten things I would do with 1Gbps NBN... Dr Richard Ferrers 0Comment count 152View count 8/11/10 
51. Title:Comparing VM with the literature Dr Richard Ferrers 0Comment count 49View count 8/9/10 
52. Title:Resistance to innovation: a value perspective Dr Richard Ferrers 0Comment count 87View count 7/11/10 
53. Title:Innovation: for profit or value? Dr Richard Ferrers 0Comment count 133View count 7/11/10 
54. Title:My Cost Benefit Analysis on the NBN Dr Richard Ferrers 8Comment count 865View count 7/5/10 
55. Title:NBN Early Pricing analysis - Value WATCH (June 2010) Dr Richard Ferrers 5Comment count 145View count 6/21/10 
56. Title:iPad ergonomics poor? How about a lap stand? Dr Richard Ferrers 5Comment count 152View count 5/29/10 
57. Title:When innovation is bad...?!?! Dr Richard Ferrers 0Comment count 12View count 5/11/10 
58. Title:Revising results - AJETS vs now Dr Richard Ferrers 0Comment count 8View count 4/15/10 
59. Title:Institute of Value Management Dr Richard Ferrers 0Comment count 30View count 4/14/10 
60. Title:The Economist debates Innovation Dr Richard Ferrers 0Comment count 9View count 3/26/10 
61. Title:FCC tests broadband barriers in America Dr Richard Ferrers 0Comment count 7View count 2/25/10 
62. Title:Tipping Point found in Value model: Attitude counts Dr Richard Ferrers 0Comment count 158View count 2/1/10 
63.  Title:Revised Value Models: Properties and relationships Dr Richard Ferrers 0Comment count 34View count 9/30/09 
64. Title:Community vs Function: value dimensions contesting Dr Richard Ferrers 0Comment count 36View count 9/29/09 
65. Title:Simplicity: a value dimension Dr Richard Ferrers 1Comment count 33View count 9/27/09 
66. Title:Value model: 2D or 3D? Dr Richard Ferrers 0Comment count 29View count 9/25/09 
67. Title:Youtube monetises free value Dr Richard Ferrers 0Comment count 25View count 9/24/09 
68. Title:France searches for value replacement for GDP Dr Richard Ferrers 0Comment count 26View count 9/18/09 
69. Title:Apple: 'great' 'amazing' - but variety spices life Dr Richard Ferrers 0Comment count 7View count 9/15/09 
70. Title:500 Human Values Dr Richard Ferrers 0Comment count 56View count 9/13/09 
71. Title:The Value of Information Dr Richard Ferrers 1Comment count 21View count 9/1/09 
72. Title:Worse is better, Less is more Dr Richard Ferrers 0Comment count 6View count 8/31/09 
73. Title:Simon de Beauvoir - value in words, truth Dr Richard Ferrers 0Comment count 20View count 8/30/09 
74. Title:BrandIndex Dr Richard Ferrers 0Comment count 13View count 8/30/09 
75. Title:Community Value: OpenStreetMaps (OSM) Dr Richard Ferrers 0Comment count 23View count 8/17/09 
76. Title:iPhone 3Gs - price analysis - Australian Phone companies Dr Richard Ferrers 0Comment count 12View count 7/30/09 
77. Title:Updating thesis - What is value? How does value work? Dr Richard Ferrers 0Comment count 84View count 6/16/09 
78. Title:Assessing the Value of the Australian NBN (National Broadband Network) Dr Richard Ferrers 0Comment count 97View count 4/13/09 
79. Title:Google : function vs aesthetics Dr Richard Ferrers 0Comment count 4View count 3/22/09 
80. Title:Fast Company 2009 Top 50 Most Innovative Dr Richard Ferrers 0Comment count 4View count 2/25/09 
81. Title:Measuring Innovation - UK Stylemeasurement Dr Richard Ferrers 1Comment count 10View count 1/19/09 
82. Title:Imagine. Create. Innovate. Dr Richard Ferrers 0Comment count 5View count 1/9/09 
83. Title:Upside Down-novation (Denovation) Dr Richard Ferrers 0Comment count 21View count 1/9/09 
84. Title:Measuring Innovation - Some 2008 reports Dr Richard Ferrers 0Comment count 4View count 11/10/08 
85. Title:Innovation and the Environment - Economist Debate Dr Richard Ferrers 0Comment count 6View count 8/21/08 
86. Title:iPhone Pricing (Out of this world) - Australia Dr Richard Ferrers 0Comment count 2View count 7/9/08 
87. Title:DRUID poster, Copenhagen Business School (17-20 June) Dr Richard Ferrers 0Comment count 21View count 6/5/08 
88. Title:User Innovation Conference Invitation - Aug '08 Dr Richard Ferrers 0Comment count 19View count 5/26/08 
89.  Title:2% GST to fund - Low Carbon Incentive Scheme - Your say Dr Richard Ferrers 21Comment count 54View count 4/4/08 
90. Title:Low Carbon Incentive Scheme Dr Richard Ferrers 1Comment count 13View count 4/3/08 
91. Title:DRUID Conference - Copenhagen, first Value Management Results paper Dr Richard Ferrers 0Comment count 7View count 3/10/08 
92. Title:Draft results release Nov '07 - another brick in the wall Dr Richard Ferrers 4Comment count 59View count 1/29/08 
93. Title:Virgin Broadband I - Value assessment in action Dr Richard Ferrers 1Comment count 37View count 10/21/07 
94. Title:Beyond Innovation Management - towards Value Management (for MINT) Dr Richard Ferrers 5Comment count 305View count 1/24/07 
95. Title:First industry Value Management document - released for comment Dr Richard Ferrers 0Comment count 37View count 11/26/06 
96. Title:Value Management not possible??? - bring on the impossible Dr Richard Ferrers 0Comment count 6View count 11/23/06 
97. Title:Anonymous comments = ON : building bridgescomments Dr Richard Ferrers 0Comment count 7View count 11/22/06 
98. Title:Adding a comment - let's get our heads together Dr Richard Ferrers 1Comment count 5View count 11/22/06 
99. Title:Value Management - Welcome Dr Richard Ferrers 0Comment count 8View count 11/21/06

Visualising Discourse: The Discourse of 3G mobile in 3D

This is a data release of a 3D visualisation of the data from the thesis.

[you should see embedded java above here...][Link to original page at archive.org]
This information is reposted from an archive copy kept on archive.org here (http://web.archive.org/web/20070830100808/http://www.thejoie.com.au/phd/kinemage/).

What you are looking at is 50,000 words of data analysed through Leximancer software, then processed through Pajek network analysis (free) software, and output as a Kinemage 'kinematic image', using JavaMage (95k) (free) software.

The data itself is made up of two types of information - interviews, and media information. The interviews (about 37,000 words) are interviews of 3G innovator / analysts and consumers, and the media information (about 15,000 words) is news stories from newspapers, and the financial statements of Hutchison (the Australian vendor of 3G) and Hutchison Whampoa (their ultimate owner). This data was stored in four directories and Leximancer has produced a single data point summarising each directory - TG_CONSUMER, TG_MEDIA, TG_ANALYST, and TG_FINSTATE. Out on its own is Q: which were the questions asked in the interviews which are excluded from connecting with the data of the responses.

The data is available to download at:
http://dx.doi.org/10.6084/m9.figshare.973063

Define: value - What is value?

Two definitions from my thesis define: What is value?

CC-SA,BY (R Bartz, Munich)

1. An early working definition

p.16. Ch.2. Ferrers (2013) "Value is the personal, individual, unique assessment of costs, benefits and risks reflecting individual circumstances that leads to a purchase decision, choice or attitude."

2. The final definition

Abstract. p.ii. "Value emerged from the data as a consumer meaning construction process, guided by social and individual processes of discovery and filtering. Central to this process is the emotional aggregation of multiple meanings into a single overall attitude, facilitating consumer action. Three other value concepts emerged; value meanings, value practices and attitude."

Notes:
1. Value is a process of valuing. Value, verb. How: using value practices; exploring, comparing, filtering/closing, recommending, observing, inquiring.
2. Value is an outcome of (1), stored as an attitude (5). Value, noun.
3. Properties of Value: dynamic; Value shifts with new information.
4. Properties of Value: complex; Value was described in many ways by consumers (value meanings).
5. Properties of Value: simple; Value (2) endures as attitudes, occurring both at value meaning level and overall. Overall attitude simplifies many value meaning attitudes into one single attitude, a vector, showing strength and direction (positive or negative) towards a value target.

What consumers value: lessons from ten years of smartphones (Draft for Comment)

A draft for comment... Value 101, targetted at Managers, introducing a value perspective of innovation, for the Sloan Management Review.

Your comments are appreciated to achieve the below aim.... either to blog post, or to @valuemgmt or by email. Your assistance is appreciated.

Brief aim: Sloan want "the most potent, useful and directly applicable management insights... on innovation". Can you help me with comments to achieve this aim....? First para and links below.

pdf version at Google here; (Active) iCloud version here (Not currently active; Oct '14). Now also available at SSRN here (Oct '14), for wider review.

Innovation means more than doing new, but doing better.

Target Innovation Reviewers:
Jorge Barba  @jorgebarba
Seth Godin @ThisisSethsblog
Matt McFarland @mattmcfarland innovation@washpost.com
Stewart Harker  Global Retail & Consumer Advisory Lead Partner at PwC.
Christian Behrenbruch CEO ImaginAB

AIM: Sloan Management Review seeks "the most potent, useful and directly applicable management insights developed by researchers... and translate these new ideas for business executives and management teams who can put them to work... we seek manuscripts... that offer new research and insights about the most imporant and transformative management topics (today and in the future) with a focus on innovation."

Title: What consumers value: learning from ten years of smartphones
Subtitle: Value is a new and (potentially) better way for Managers to understand innovation

Alternate title: The Problem of Value: Creating and Innovating 3G

Value is a potentially better way to think about innovation, now nearly 15 years, since its proposal in this journal (Sloan Management Review). Value is still incompletely **understood by Managers, even though consumers value every time they buy or try something new, because value is subtle in its complexity. Value, I discovered in consumers’ experience of smartphones, is both a process (an assessment; ‘value the doing’, using what I call value practices) and an outcome of that process (‘value the result’, I call overall value) aggregating a group of attitudes against potentially many meanings of value (I call value dimensions). I introduce these value concepts below. Value answers recent **calls to focus beyond short term profits, beyond shareholders, towards something more worthy and more sustainable. Value creation “delights customers” and “inspires employees” but value thinking requires Managers to take responsibility for *consumer’s value experience in a process I call ‘Value Management’, or more boldly as ‘Value Leadership’.

NB: asterisks indicate references in footnotes.
pdf version at Google here; iCloud version here (iTunes login required)

Footnotes:
1. Kim, W. and R. Mauborgne (1999) Strategy, Value Innovation and the Knowledge Economy. Sloan Management Review, 40, 3, 41-54.
2. Gummerus, J (2013) Value Creation Processes and Value Outcomes in Marketing Theory: Strangers or Siblings. Marketing Theory, 13,  1, 19-46.
3. Gronroos, C (2011) Value Co-creation in Service Logic: A Critical Analysis. Marketing Theory, 11, 3, 279-301.
4. Porter, M. and Kramer (2011) Creating Shared Value: How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth. Harvard Business Review, 1, 62-77.
5.  Tata, R et al (2012) Why Making Money is Not Enough. Sloan Management Review, 54, 4, 95-6.
6. For work on value as related to business customers, see Flint, D., Woodruff, F. and S. Gardial (2002) in the Journal of Marketing, 66, October, 102-117. My work examines consumers rather than business buyers.

The ABCDE of Value Meanings; 12 value dimensions in smartphones

My study of smartphone consumers found many many meanings of value; something approaching 100. A full list is in Appendix 7 of my PhD (link). But such a long list is impossible to remember, so I distilled (well...  clustered) the list into 12 dimensions.

But a list of 12 is still quite long and even I have trouble remembering the list. But this morning as I was listing them down in alphabetical order I noticed an unusual coincidence. The 12 dimension fall into two clusters of near alphabetical order.

BCDEF

NNPPRST or N2P2RST

This seems extraordinary that they are nearly alphabetical, and so I had to share the list again.

B Beauty	C Community/ Connection	D Duty	E Emotion	F Function/Fun
N Need	N Novelty
P Price	P Power	R Reliability	S Service	T Time/Timely

Value dimensions were shown at Value Management earlier as a Rose Window (May 2011), and earlier yet in What is value? (June 2009). First release of the value dimensions was in post called Another Brick in the Wall (Nov 2007, published Jan 2008).

Enjoy! And I hope this makes it easier to remember the list of 12 Value Dimensions.

The thesis provides lots of examples of these dimensions in Chapters 3 (Connection, Price, Novelty, Power, Beauty), Chapter 4 (Price, Service, Simplicity) and in Section 4.4 Underlying Value Meanings; Need, Function, and Time.