Thursday, December 13, 2012

Value Management in action: NBN Co. talking to Whirlpool

The Harvard Business Review and McKinsey are running an 'Innovating Innovation' competition, and I posted a story there about how NBN Co. started talking to consumers on Whirlpool (and theory behind).

My argument is:

- for a long time NBN Co. wouldn't engage on Whirlpool

- debate raged on Whirlpool over the pros and cons of the NBN

- we wanted to hear answers from NBN Co. on Whirlpool to set the record straight

- feedback from Whirlpool was important for NBN Co. to hear, to feedback into the pricing, design and strategy of the NBN

- this engagement is an innovation, a significant shift in the way NBN Co. did business, with a good chance of making a better NBN.

If you agree or disagree or would like to comment,
- please add a comment at the competition (login required)

- please like or dislike (no login required).
Very happy to have your feedback below or on mixprize. There is more technical (innovation, customer value theory) discussion which I haven't included here, but you can see on mixprize or in other blog posts

Link to competition entry again:
If you want to add to the story, sign up to Mixprize and become a joint posting author. All welcome...
This image takes me back to the beginning of this research, and shows the evolution from Innovation theory, adding Kim and Mauborgne's (2005) Blue Ocean Strategy work (Value Innovation) to reach a synthesis in Value Management.


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