The Harvard Business Review and McKinsey are running an 'Innovating Innovation' competition, and I posted a story there about how NBN Co. started talking to consumers on Whirlpool (and theory behind).
- for a long time NBN Co. wouldn't engage on Whirlpool
- debate raged on Whirlpool over the pros and cons of the NBN
- we wanted to hear answers from NBN Co. on Whirlpool to set the record straight
- feedback from Whirlpool was important for NBN Co. to hear, to feedback into the pricing, design and strategy of the NBN
- this engagement is an innovation, a significant shift in the way NBN Co. did business, with a good chance of making a better NBN.
If you agree or disagree or would like to comment,
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Very happy to have your feedback below or on mixprize. There is more technical (innovation, customer value theory) discussion which I haven't included here, but you can see on mixprize or in other blog posts
Link to competition entry again:
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takes me back to the beginning of this research, and shows the evolution from Innovation theory, adding Kim and Mauborgne's (2005) Blue Ocean Strategy work (Value Innovation) to reach a synthesis in Value Management.