Proposition 1. Value drives consumer action. Consumers adopt new technology when they see value.
Figure 1: What is consumer value? This thesis opens the black box of consumer value.
Sunday, October 16, 2011
Where does value fit in innovation?
Figure 1 shows the black box of value in the context of innovation theory. Value sits between the innovators creation of an innovation, and the process of diffusion of innovation. I argue consumer value acts as a hurdle to diffusion (see Section 6.3, Proposition 1).
Proposition 1. Value drives consumer action. Consumers adopt new technology when they see value.
Figure 1: What is consumer value? This thesis opens the black box of consumer value.
Proposition 1. Value drives consumer action. Consumers adopt new technology when they see value.
Figure 1: What is consumer value? This thesis opens the black box of consumer value.
Subscribe to:
Post Comments (Atom)
5 comments:
I can't find a place for this in the thesis. Too early, and the model looks like I will do a statistical analysis. With the main model, it distracts from the findings. Too late, and then there is not enough discussion.
Perhaps this is for the presentations of the thesis. With scope for explanation.
You are so cool! I do not believe I've truly read through something like that before.
So good to discover another person with some genuine thoughts on this subject matter.
Really.. many thanks for starting this up.
This site is one thing that is required on the web, someone with some originality!
Here is my web-site; LenardZHosaka
Magnificent beat ! I wish to apprentice while you amend your web
site, how could i subscribe for a blog website? The account aided me a
acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright
clear idea
my blog post; AlonsoPZorman
Stunning quest there. What happened after? Thanks!
Also visit my weblog :: BrittenyAAmbagis
This is a topic that's near to my heart... Take care!
Where are your contact details though?
Post a Comment