'Monks', Apple loving fans, put off a Windows user, who prefers an inferior product 'I know Windows is awful' to being part of their community.
Good value leads to recommendations, but recommendations steal time and push one community's perspective onto outsiders, who may prefer to be outside, not inside that community.
Guardian writer, Charlie Brooker, explores his feelings towards the Mac evangelists, and towards Windows here. And covered on Fortune's Apple 2.0 blog here. Emotions sometimes trumps reason, so better products do not always make better sales (in the short term at least).
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