CNN reports 'Cost is a major barrier to broadband adoption'.
The FCC conducted a survey (pdf) of 5000 landline and mobile users "in an effort to understand the state of broadband adoption and use, as well as barriers facing those who do not have broadband at home". The report found 67% of American households have broadband, with only 6% have dialup. Interestingly 13% of households earning over $75,000 do not have broadband, suggesting greatest internet problems were: pornography and other inappropriate material, and identity theft.
FCC define broadband as 200k up or down. See more at FCC Broadband home here.
I have found cost or price to be a universal value dimension, but one of twelve. Other universal value dimensions include function, service/reliability and time. Other value dimensions include beauty, emotion, simplicity, newness, duty, power, community and need.
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