Ten things I would do with 1Gbps NBN...

NBN (National Broadband Network) CEO Quigley announces Gb network test successful, today. Given unlimited download (as proposed by the McKinsey NBN implementation advice, what would I use GB NBN for?

* - possible with my internet now

** - not possible now

43 yo Phd student
skype my nephew 2000km away in HD**
lecture my innovation class from rural town**
watch HD Stanford/Harvard webcasts and interact**
talk to the doctor without travel*
watch Aegean sunset in HD**
interview for job 1000km away from home**
Jam with sister in Germany, she on violin, me on trumpet**
watch my nephews school play live**
give English lesson with an Asian English learner*
watch webcast of NBN AIIA lunch talk*
My internet: 4Gb 3G VirginBroadband at 500k inc local/std calls $60/mth


80 yo father
skype my 2000km away son*
talk to doctor online*
watch Andre Rieu concert live*
borrow library books*
record video memoirs and store online**
watch Parliament*
chat to overseas daughter (skype)*
browse family photos online*
train young lawyers*
keep an eye on Arsenal football games live*
My internet: 2Gb ADSL2 $30/mth

What is not possible now is to do these things all at once, or within our download limits.

Comparing VM with the literature

In June 2008, I wrote a results paper for the DRUID conference at Copenhagen Business School. An earlier version of the paper compared Value Management with the innovation and consumer value literature.

Innovation lit compared:

• Christensen (1997) The innovator's dilemma


• Bass (1969) A new product growth model for consumer durables, Management Science


• Ryan and Gross (1943) The diffusion of hybrid seed corn


• Bijker (1995) Of bicycles, bakelites and bulbs: toward a theory of sociotechnical change


• Rogers (1962, 2003) Diffusion of innovations

Consumer value lit compared:

• Holbrook (1996) Customer value ACR


• Zeithaml (1988) Consumer perceptions of price, quality and value. Journal of Marketing


• Woodruff (1997) Customer value: the next source of competitive advantage. JAMS


• Flint, Woodruff and Gardial (2002) Eploring the phenomenon of customers' desired value change. Journal of Marketing


• Not included here, ut to include in thesis: Richins 1994 Valuing things. JCR

Pdf 24 pages of comparison: http://depositfiles.com/files/rbhxe5tn9
For your reading pleasure, and any comments welcome. This is a draft. See final DRUID paper here.