Fast Company name Team Obama as the most innovative company in its 2009 list, beating out last years winner, Google #1, and Apple #2.
Team Obama is a value management case study - listen, respond, engage with your customers to deliver value to them. In return, they delivered their votes.
Team Obama is not a corporation, but an organisation, and value delivery does not need to be necessarily about profit, but it is all about delivering value. For Obama, this probably means - hope, the new, fresh thinking and approach. An ongoing example is the community consultation (see image top right) at www.whitehouse.gov, and the transition website at www.change.gov, and initiaitive like" Join the Discussion" - see here. See more on this in the NESTA Measuring Innovation Blog post.
Fast Company list is online here - here.
